The restaurant marketing strategy cannot be separated from the part of a restaurant business. Marketing is a process used to determine which products or services are attractive to customers by using sales, communication, and business development strategies.
When running a restaurant marketing, these three aspects need to be kept strong and available including food and drink, service, and restaurant atmosphere.
Whereas in the formula and its implementation in order to be successful and as expected, a good restaurant marketing strategy, promotion program, and more value will be needed.
If you plan to take advantage of digital marketing such as email marketing for restaurants, you must keep up-to-date on the best practices and strategies. And also continue to develop solid strategies from time to time for restaurant email marketing strategies.
So, what is the recipe for success when it comes to email marketing for restaurants? Most chefs don’t like to share their recipes, but this one is too good not to share. According to Emma, there are a few tips for increasing restaurant sales with email marketing:
- Collect a list of strong contacts.
The first thing you need to do when opening a full email marketing strategy is to create a contact list. To do this, promote subscriptions on your restaurant website and applicable social media accounts. This gives consumers something to look forward to because registering will lead to updates, promotions, and coupons.
Some restaurants may look for paid listings to roll the ball, but this may not be the best choice for small towns, local restaurants. It’s better to launch word of mouth marketing initiatives to encourage brand awareness and make your presence known to start. Attend events, promote email bulletins, start social conversations – this is a way to increase your credibility and make more people interested in communicating frequently with your restaurant.
When you have a solid list, you can begin to strategize ways to persuade them via email. In some cases, this means launching a weekly or monthly bulletin. In other countries, that means reaching out and starting conversations more organically and on a one-on-one basis. Likewise, brands can work with automated software to track user behavior as they carefully read the website to launch an initial maintenance campaign to take users on their way.
The possibilities are endless – but restaurants must first gather a strong list to start seeing results.
- Scroll email targeted with local promotions.
The next step in revealing a successful e-mail marketing campaign is to launch targeted, personal, and promotional e-mails. This does not only mean promoting how great the food is or how easy it is to make a reservation. To get people interested in new or old restaurants, brands must consider e-mail that offers exclusive offers and promotions.
When it comes to building a solid email reputation, the best way to dip your toes into it all is by offering offers and promotions. Restaurant marketing can seem more difficult than other forms of digital marketing for brands. Because unlike some other industries, restaurants require consumers to get up and act physically. Success depends on consumers who are quite active.
That’s why restaurant email marketing campaigns can be tricky. They must be attractive, smart, courageous and interesting. They need to take very specific actions that conflict with what consumers do when passively rolling emails on their cellphones. But this agreement can encourage people to move. And that’s exactly what restaurants need to succeed.
- Take the omnichannel approach.
When brands take an omnichannel approach, they allow their audience to decide what their own journey with the brand – easily starts and stops it on a number of devices and media. Sixty percent of the millennium hopes for a consistent digital experience when interacting with a brand.
That’s why restaurant brands need to take a more omnichannel marketing approach when it comes to brand promotion. And combining email with social media is a great place to start. Both social media and email are two of the most popular ways for consumers to interact with online brands.
Almost all communication is digital, and in the future, it will continue to focus on the digital world as opposed to people. Meet them where they are – and when they aren’t in your restaurant, it’s likely online.
By using your e-mail campaign to encourage social media interaction, you make sure your potential customers have more channels to interact and keep up-to-date with all the exciting new things that are leading to your business.
- Use pixel tracking.
Pixel tracking might sound like a foreign concept to the restaurant marketing team. But actually, this is an interesting and easy way to learn more about the behavior of your email audience. With the analysis and data provided by these pixels, you can create special, personalized and impactful marketing campaigns.
Marketers can embed these transparent pixel images into e-mail, and when a user opens an e-mail, they immediately track their behavior. It can see where users click and what they do on the website. This can provide strong insight into your user behavior. Because you have more data to learn, you can then develop a strategy that gives customers the information they are looking for immediately rather than making them look for it.
Personalization in email marketing is very popular – and for good reasons. It makes customers feel desirable and shows them that the brand is actually invested in the relationship they build. Restaurants can learn a lot from this data. They can find out where on their website, customers, what menu items they like if they search for functions such as bookings and more. This puts the restaurant team on the path to success by allowing them to adjust to their overall strategy.