Data were collected utilizing an internet survey from 283 girls entrepreneurs in Bangladesh who have an internet store on Facebook. Confirmatory issue analysis and structural equation modeling employed to look at the hypothetical relationship the constructs. The results instructed that social media reside advertising was influenced by women’s compatibility, ease of use and usefulness. Additionally, social media utilization affect on model consciousness building, while ease of use had a robust direct affect on intention to use Facebook live advertising. The finding confirmed that social media compatibility, usefulness, brand awareness creation is the most vital factors towards women entrepreneurship success.
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