FBD

Data were collected utilizing an internet survey from 283 girls entrepreneurs in Bangladesh who have an internet store on Facebook. Confirmatory issue analysis and structural equation modeling employed to look at the hypothetical relationship the constructs. The results instructed that social media reside advertising was influenced by women’s compatibility, ease of use and usefulness. Additionally, social media utilization affect on model consciousness building, while ease of use had a robust direct affect on intention to use Facebook live advertising. The finding confirmed that social media compatibility, usefulness, brand awareness creation is the most vital factors towards women entrepreneurship success.

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Previous enterprise house owners have a wealth of information on the ins and outs of running a business. Social media create enormous alternative for entrepreneurship towards girls within the growing nation. Rural educated ladies are utilizing these opportunities for twenty-four/7 business improvement via virtual platforms. In this context, this study goals to investigate the in-depth insights into ladies entrepreneurs’ behavioral intention to make use of Facebook reside for entrepreneurship advertising.

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The theoretical and sensible implications of the study are discussed. As information expertise continues to provide a platform for any enterprise keen to engage in various channels, it has ushered in a steady evolution of ways to attract and preserve a given customer base. One of the most recent developments seen within the retailing trade is the implementation of an omnichannel enterprise technique. As a outcome, the variety of companies now implementing such a strategy has led to an absence of differentiation amongst opponents.